Strategic storytelling and content that turns brands into trusted leaders.

Work & Collaborations

Organizations I’ve worked with as a consultant, advisor, writer, or staff member

Adobe logo
Entrepreneur logo

How can we help?

  • Get original editorial pieces that establish your brand leadership and quality, done for you. Learn more.

  • Get the communications support you need to share your vision and engage audiences — whether you’re speaking to prospects, customers, investors, or employees. Learn more.

  • Get the words right in your articles, websites, ebooks, guides, scripts, and email campaigns. Learn more.

  • Get editorial plans, calendars, new content opportunities, and help repurposing your best content for the most value from your marketing investment. Learn more.

  • Get editorial style guides, brand voice and tone, core messaging development, and content strategy services that work as an extension of your team. Learn about our content strategy approach.

  • Support and education to help you grow your own skills as a content creator and editor, or help your team raise the bar. Request info.

Irene Malatesta, Founder of Elevate Content

From running marketing as employee number one at a healthcare startup, to building the content function at a Series C B2B technology firm, to driving complex global multichannel enterprise campaigns, if it’s in content marketing, Irene has done it.

Now, you can tap her deep experience to benefit your business — so you can create real value for your brand right away, and get your content marketing right the first time.

Featured Work

Brand journalism, copywriting , content and campaign strategy for the annual Adobe Stock Creative Trends.

  • “Irene is a sophisticated content marketer and excellent storyteller. That combination produces unbelievable results. She’s thoughtful, creative, technically strong and strategic. She is exactly the type of pro you want to work with to get your marketing team and company to that next level.”

    — Tim Donovan, President, Actual Agency (A Millwright Agency)

  • "[Irene's] understanding of brand identity and how to create content and campaign marketing to appeal to a company’s core audience while evolving and expanding demographic appeal in line with shifting market needs and consumer engagement is remarkable."

    —Brenda Milis, Principal of Creative and Consumer Insights, Adobe

  • “I was always impressed by the speed and quality of Irene’s work. Whether it was creating a customer case study, perfecting content for a presentation, or rewriting an entire website landing page for our sales team, she nailed it.”

    —Kelly Fraschetti, Account Executive, Salesforce

  • “I was very fortunate to work with Irene as she possesses a unique eye, artistic flair and creativity that brought my ideas to life. I was constantly astonished by her ability to translate bland text or power points into beautiful and impactful marketing and sales pieces. Irene was able to take the ordinary and make it extraordinary...creating an emotional connection and truly making an impact.”

    —Anne Presson, Executive Vice President, LifeDojo Corporate Wellbeing

  • “When Irene agrees to produce something, I don't expect a 'job well done'; rather, I know that I will see something spectacular.”

    —Jerry Goldman, Partner, Anderson Kill P.C.

  • “Irene is a talented writer who is able to find the most interesting narrative for widely varying audiences. Her strongest storytelling skills are her authentic voice and captivating cadence. Her ability to connect across teams expands the impact of any project.”

    — Shea Molloy, Senior Content Lead, Adobe

  • “Working with Irene its always a pleasure. She really understands how to deal with the complexity of cross-functional creative projects…from ideation to the very end, with a strong understanding of brand strategy.”

    —Rod Luebbert, Sr Manager of Design & Creative Services, Adobe

Ready to create standout content for your brand?