Elevate Content is a brand editorial and content marketing consultancy founded by Irene Malatesta.

With 20 years of wide-ranging experience in integrated marketing, communications, content, and brand strategy, Irene has been building brands through insightful and authentic storytelling since before most businesses had blogs. She applies her expertise in content strategy, copywriting, design, and narrative to help brands and executives communicate what makes them stand apart, driving customer loyalty and business results.

When you collaborate with Irene and her network of vetted and trusted creative industry and technical partners, you gain the expert support you need to elevate your brand to new heights, educate and inspire your users, and harness your unique narrative to build deep connections with your audience.

Elevate Content is based in San Francisco, CA.

Our Values

Quality over Quantity.

In a crowded competitive landscape full of repetitive, commodity content, we know that only the most original, thoughtful work stands out. We help you create branded content that is truly worth your time and effort, to the highest standards of quality.

Genuine and Brave.

Consumers are starving for authenticity and expect brands to take a stand with clarity and bravery. Your content can help forge that priceless connection with your audiences — with bold creativity, honesty, and vulnerability — no matter what your industry.

People and Purpose.

We’re holistic strategists who consider all types of value and the multitude of ways we can create the world we want to see. We partner with brands to create positive impacts. We seek clarity, inclusivity, and transparency, and strive to do good together.

Featured In

  • Global Content Marketing Leaders on the Success Metrics of a Marketer

    Pepper Content

    Read Article

  • Top 50 Women in Content

    Pepper Content

    Read Article

  • Changing the Face of Tech: Humanizing Technology

    Across the Pond

    Event

  • The Impact of Pandemic-Driven Trends on Brand Storytelling

    Seerfest 2022

    Event

  • Small Business Podcast: Equal Access to Credit for Women Business Owners

    Small Business Edge

    Read Article

  • National Association of Women Business Owners (NAWBO) conference 2018

    NAWBO

    Event

  • White Paper or eBook? Which One Will Float Your Content Marketing Strategy?

    Stage Marketing

    Read Article

Why the blob?

In naming the consultancy, I chose the word that best describes what I have always worked hard to do, and what I help my clients accomplish: Elevated content with integrity and creativity at the center.

The word mark is clear, bold, and direct. The delicate, amorphous cloud of color within the logo is a visualization of the creative spirit, the ineffable something that makes us each different and human. It is that unique spark coupled with simplicity that captures the distinctive stories we tell, and the clarity with which we communicate and help brands show up for their customers.

— Irene

  • "[Irene's] understanding of brand identity and how to create content and campaign marketing to appeal to a company’s core audience while evolving and expanding demographic appeal in line with shifting market needs and consumer engagement is remarkable."

    —Brenda Milis, Principal of Creative and Consumer Insights, Adobe

  • “I was always impressed by the speed and quality of Irene’s work. Whether it was creating a customer case study, perfecting content for a presentation, or rewriting an entire website landing page for our sales team, she nailed it.”

    —Kelly Fraschetti, Account Executive, Salesforce

  • “Irene is a sophisticated content marketer and excellent storyteller. That combination produces unbelievable results. She’s thoughtful, creative, technically strong and strategic. She is exactly the type of pro you want to work with to get your marketing team and company to that next level.”

    — Tim Donovan, President, Actual Agency (A Millwright Agency)

  • “I was very fortunate to work with Irene as she possesses a unique eye, artistic flair and creativity that brought my ideas to life. I was constantly astonished by her ability to translate bland text or power points into beautiful and impactful marketing and sales pieces. Irene was able to take the ordinary and make it extraordinary...creating an emotional connection and truly making an impact.”

    —Anne Presson, Executive Vice President, LifeDojo Corporate Wellbeing

  • “When Irene agrees to produce something, I don't expect a 'job well done'; rather, I know that I will see something spectacular.”

    —Jerry Goldman, Partner, Anderson Kill P.C.

  • “Irene is a talented writer who is able to find the most interesting narrative for widely varying audiences. Her strongest storytelling skills are her authentic voice and captivating cadence. Her ability to connect across teams expands the impact of any project.”

    — Shea Molloy, Senior Content Lead, Adobe

  • “Working with Irene its always a pleasure. She really understands how to deal with the complexity of cross-functional creative projects…from ideation to the very end, with a strong understanding of brand strategy.”

    —Rod Luebbert, Sr Manager of Design & Creative Services, Adobe