Services

Every piece of communication between your business and your customers is branded content. We focus on not just getting the words right, but in building brands with audience-centered narratives and proprietary insights at their core. We specialize in complex business topics and industries, like healthcare, fintech, and HR tech, and love the challenge of taking a brand from dry to delightful.

What We Do

  • • Custom branded content pieces featuring original interviews and research

    • Crafted by experienced journalists and creators

    • Editorial that establishes your brand leadership and quality

  • • Thought leadership communications

    • Executive branding and bylines

    • Meeting, presentation, and speech writing

    • Internal communications and employee engagement content

  • • Brand voice and tone

    • Editorial style guides

    • Content strategy documentation

    • Core messaging development

  • • Editorial plans and calendars

    • User journey content mapping

    • Discovery of new editorial opportunities

    • Audits of current content and channels for efficacy and brand alignment

  • • Website and landing page copy

    • Researched ebooks, guides, whitepapers

    • Articles, announcements, news releases

    • Video and podcast scripts

  • • Content Strategy, Editorial, and Branded Content coaching for students and professionals seeking greater mastery of content and copy.

    • Content Strategy and Branded Content workshops to help you and your team gain vital skills to move your brand forward.

Industries We Serve

Technology

Arts, Media, and Design

Healthcare

Fitness and Wellbeing

B2B SaaS

Finance and FinTech

Diversity, Equity, Inclusion

Nonprofits

Ready to create better content?

  • If your team is busy producing content, but you’re not sure if it’s the right content or if any of it’s really working…

  • If you wish your content felt less generic and did more to build brand authority and customer loyalty…

  • If your content marketing feels disconnected, comes from different departments or siloed teams…

  • If you want this to be the year you create a solid, holistic, long term content strategy and stop running on the commodity content publishing treadmill…

    …then we can help. Book a complimentary 30-minute consultation to see if we’re the right partner for you.

  • "[Irene's] understanding of brand identity and how to create content and campaign marketing to appeal to a company’s core audience while evolving and expanding demographic appeal in line with shifting market needs and consumer engagement is remarkable."

    —Brenda Milis, Principal of Creative and Consumer Insights, Adobe

  • “I was very fortunate to work with Irene as she possesses a unique eye, artistic flair and creativity that brought my ideas to life. I was constantly astonished by her ability to translate bland text or power points into beautiful and impactful marketing and sales pieces. Irene was able to take the ordinary and make it extraordinary...creating an emotional connection and truly making an impact.”

    —Anne Presson, Executive Vice President, LifeDojo Corporate Wellbeing

  • “Irene is a sophisticated content marketer and excellent storyteller. That combination produces unbelievable results. She’s thoughtful, creative, technically strong and strategic. She is exactly the type of pro you want to work with to get your marketing team and company to that next level.”

    — Tim Donovan, President, Actual Agency (A Millwright Agency)

  • “I was always impressed by the speed and quality of Irene’s work. Whether it was creating a customer case study, perfecting content for a presentation, or rewriting an entire website landing page for our sales team, she nailed it.”

    —Kelly Fraschetti, Account Executive, Salesforce

  • “When Irene agrees to produce something, I don't expect a 'job well done'; rather, I know that I will see something spectacular.”

    —Jerry Goldman, Partner, Anderson Kill P.C.

  • “Irene is a talented writer who is able to find the most interesting narrative for widely varying audiences. Her strongest storytelling skills are her authentic voice and captivating cadence. Her ability to connect across teams expands the impact of any project.”

    — Shea Molloy, Senior Content Lead, Adobe

  • “Working with Irene its always a pleasure. She really understands how to deal with the complexity of cross-functional creative projects…from ideation to the very end, with a strong understanding of brand strategy.”

    —Rod Luebbert, Sr Manager of Design & Creative Services, Adobe