Case Studies

We focus on partnering with B2B technology companies to tell their stories in a way that builds brand equity. As a consultant as well as in-house at agencies, startups, and enterprises, Elevate founder Irene Malatesta has designed and directed content marketing campaigns to drive customer engagement, awareness, and action. Here is a sampling of her work.

Adobe Stock Creative Trends

Adobe Artist Spotlight

Adobe Artist Awards

Adobe Advocates

Fundbox Ebook Campaigns

WellStart Health

LifeDojo wellbeing

CODAME Art + Tech

"Irene is a passionate storyteller who can work at multiple content altitudes simultaneously. She is highly strategic: thinks through goals, audience, timing, and competition to make choices to make her work hit home with readers, while standing out from the crowd."

— Greg Powell, Head of Brand and Product Marketing, Fundbox
“Irene is a sophisticated content marketer and excellent storyteller. That combination produces unbelievable results. She’s thoughtful, creative, technically strong and strategic. She is exactly the type of pro you want to work with to get your marketing team and company to that next level.”

— Tim Donovan, President, Actual Agency (A Millwright Agency)
"[Irene's] understanding of brand identity and how to create content and campaign marketing to appeal to a company’s core audience while evolving and expanding demographic appeal in line with shifting market needs and consumer engagement is remarkable."

—Brenda Milis, Principal of Creative and Consumer Insights, Adobe
“I was always impressed by the speed and quality of Irene’s work. Whether it was creating a customer case study, perfecting content for a presentation, or rewriting an entire website landing page for our sales team, she nailed it.”

—Kelly Fraschetti, Account Executive, Salesforce
“I was very fortunate to work with Irene as she possesses a unique eye, artistic flair and creativity that brought my ideas to life. I was constantly astonished by her ability to translate bland text or power points into beautiful and impactful marketing and sales pieces. Irene was able to take the ordinary and make it extraordinary...creating an emotional connection and truly making an impact.”

—Anne Presson, Executive Vice President, LifeDojo Corporate Wellbeing
“When Irene agrees to produce something, I don't expect a 'job well done'; rather, I know that I will see something spectacular.”

—Jerry Goldman, Partner, Anderson Kill P.C.
“Irene is a talented writer who is able to find the most interesting narrative for widely varying audiences. Her strongest storytelling skills are her authentic voice and captivating cadence. Her ability to connect across teams expands the impact of any project.”

— Shea Molloy, Senior Content Lead, Adobe
“Working with Irene its always a pleasure. She really understands how to deal with the complexity of cross-functional creative projects…from ideation to the very end, with a strong understanding of brand strategy.”

—Rod Luebbert, Sr Manager of Design & Creative Services, Adobe

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