Adobe Creative Trends
Adobe Stock Creative Trends is an annual program that taps into insights and data from the global Creative Cloud app user network, combined with original trend research spearheaded by the Adobe Stock team.
The central pillar of this annual campaign presents the top trends in visuals, design, and motion graphics, giving an in-depth data-supported forecast to help guide creatives and executives throughout the coming year.
Brand journalism
Editorial strategy
Campaign development
Marketing content strategy
Copywriting
Editing
Agency management
Cross functional program management
Selected Editorial
Brenda Milis, Principal of Consumer and Creative Insights, Creative Trends project lead:
“Irene is that rare 360 professional: a product manager who can envision, plan, and execute the most minute elements of large-scale, multi-team projects. Her understanding of brand identity and how to create content and campaign marketing to appeal to a company’s core audience while evolving and expanding demographic appeal in line with shifting market needs and consumer engagement is remarkable. Both a brand and content strategist, Irene executes on micro and macro levels, driving large programs with cross functional teams from start to finish. Her leadership and presentation skills are top notch and I truly look forward to working with her on many projects in years to come.”
Pages from the 2023 Adobe Creative Trends forecast ebook. (Design credit: Owen Jones.)
Left: Adobe Fonts partnership: Font Packs. Right: Detail from the Psychic Waves creative trend gallery, curated by Adobe Stock.
About the Campaign
The annual Creative Trends forecast is highly-anticipated by Adobe Stock customers and creative leaders, making it one of the largest drivers of media attention and user engagement for Adobe Stock year after year.
Working in house at Adobe, partnering closely with cross-functional Creative Cloud stakeholders led by the Principal of Consumer and Creative Insights, we envisioned and executed creative assets and brand journalism to bring customers and creatives across industries into the trendsetting visual world of Adobe Stock.
Assets Ebook trends guide | Artist facing ebook guide | Brand journalism - article series | Creative galleries | Adobe Fonts partnership - Font Packs | Paid ad creative | Social posts and ad creative
Lead Curator Jasmin Curth, Adobe Stock
Agency Owen Jones