Fundbox Ebook Campaigns
Fundbox is an embedded working capital platform for small businesses. The award-winning financial technology company serves business owners with revolving lines of credit and flexible payment solutions to help SMBs optimize cash flow, serving over 500,000 businesses.
Ebooks and whitepapers are a key driver of customer awareness web traffic, lead generation, and engagement as part of larger thought leadership and account based marketing initiatives.
In 2019, Fundbox raised a $175 million Series C that valued the company at $700 million post-money. In 2021, the company raised an additional $100M at a $1.1B valuation.
Ebook and Whitepaper concepts
Campaign development
Content marketing strategy
Social media strategy
Copywriting and editing
Research and fact checking
Customer and prospect interviews
Cross functional program management
Greg Powell, Head of Brand and Product Marketing, Fundbox:
“Irene is a passionate storyteller who can work at multiple content altitudes simultaneously: Strategic, Craft, and Functional. …She delivered on all three of these [with the content] she wrote for Fundbox. It caught the attention of customers, likeminded organizations — and also investors looking for a company with a unique POV.”
Cover and selected spreads from Fundbox ebook, What If: Designing Fair and Equal Credit for Women. (Click to download PDF.)
Blog content, ad, and byline for SCORE.
Cover and selected spreads from whitepaper, How Today's Top Apparel Brands Succeed with Trade Credit. (Click to download PDF.)
Assets Ebooks | Whitepapers | Website landing pages | Executive bylines | Blog articles | Partner blog articles | Trade show collateral | Sales scripts | Media kit | Ad creative | Social creative
Lead designer Nick Wong, Fundbox