LifeDojo
Lifedojo solves the employer’s crisis of underutilized disease management, behavioral health and wellbeing benefits through an employee behavior change platform that connects employees to their goals and the support they need to succeed.
With a lofty goal of transforming thousands of lives via a rigorous evidence-based behavior change and coaching program, LifeDojo put engaging content combined with personalized coaching at the center, and produced remarkable habit change results.
Results: After showing impressive efficacy with their user engagement and longterm habit change programs, LifeDojo raised $5.1M Series A funding, and was later acquired by OnTrack Health.
Creative direction
Content marketing strategy
Social media strategy
Account based marketing (ABM)
Customer research
Copywriting and Editing
Client success content
Investor pitch presentations
Sales and Trade show collateral
Media relations and press releases
Ghostwriting and bylines
Anne Presson, EVP, LifeDojo:
“I was constantly astonished by [Irene’s] ability to translate bland text or power points into beautiful, impactful marketing and sales pieces....creating an emotional connection with the reader an truly making an impact. She was also an incredibly generous collaborator and a wonderful presence.”
About the Work
As a founding executive of LifeDojo, Irene joined the two founders of this unique healthtech startup as the first head of marketing, building product, content, social media, B2B thought leadership, PR, investor and sales materials, email marketing programs, and customer success content from the ground up alongside the CEO.
LifeDojo was acquired by Ontrak, a company that uses analytics to identify people with behavioral health conditions.
Assets Messaging and Content marketing strategy | Social media strategy and content | UX writing | Product designs | Email campaigns | Customer onboarding and success materials | Event booth designs and collateral | Investor and Partner pitch decks | Sales collateral | Executive bylines | Press releases
Agency BB Agency