Adobe Stock Artist Awards
In 2023, Adobe unveiled their first ever Stock Artist Awards. From over 340 million assets in the stock content collection, the company recognized some of the best examples of aesthetic, technical, and narrative quality, celebrating their global community of artists.
The Artist Awards are a way for Adobe to demonstrate stock content industry leadership while giving recognition to their top tier contributing artists. The campaign expanded buyer awareness across all target audience segments, drove product engagement, and garnered positive artist sentiment, supporting the pipeline for new content.
Campaign development
Editorial strategy
Marketing content strategy
Copywriting
Copy editing
Artist relations
Cross functional program management
Editorial and Press
Design Taxi: Adobe Unveils First Stock Artist Winners
Kirsten Harris, Director, Crowdsourcing & Community, Artist Awards lead:
“Irene is an excellent strategist and led the Adobe Stock Artist Awards campaign with a cohesive narrative that served our three audiences: Adobe Stock customers, the Top Choice Artists and Finalists and the distinguished judges. She has an uncanny ability to distill complex business goals into clear communication, and her strength lies in creating captivating editorial content from blogs to social campaigns in her distinct voice showcasing thought leadership.”
From left: Artist Awards landing page; Annual Honors categories; detail from a visual gallery of honoree work on Adobe Stock.
Marquee award categories.
Left: Artist of the Year landing page. Right: A few of the Awards jury members.
Rod Luebbert, Sr. Manager Design & Creative for Adobe Stock, Artist Awards lead designer:
“Working with Irene is always a pleasure. She really understands how to deal with the complexity of cross-functional creative projects (making the life of the creative team much easier), taking the initiative to make things done from ideation to the very end, with a strong understanding of the brand strategy.”
About the Campaign
The Artist Awards provides a unique platform for Adobe to showcase the newest and best examples of stock photos, vector art, illustrations, video, and artist portfolios in the stock collection, part of Creative Cloud.
Honorees were selected by a diverse jury with specialties in photography, video, illustration, design, and the creative industries. Members of the jury included industry experts from creative consultancies, corporate partners, and more, including WPP; Wunderman Thompson Intelligence; Refinery29; and 100 Cameras. Also on the jury are established artists with demonstrated influence and commercial success, and top Adobe executives lent their expertise.
Honoree artists and assets were promoted via owned, paid, and earned channels via a multi-pronged yearlong campaign strategy requiring cross-functional coordination of social, product, and public relations stakeholders. (In-house for the Adobe Stock team.)
Assets Buyer and Artist-facing campaign landing pages | Media kit | Creative galleries | Paid ad creative | Social creative
Lead designer Rod Luebbert, Adobe Stock